Child safety by design
snërqq is built from the ground up for kids and teens. Safety is part of the product architecture.
Closed friend groups, age-appropriate rules, integrated moderation, natural stopping points and an ad-free business model create a digital framework where friends can communicate, create and play together.
How safety works in snërqq
snërqq combines six layers of protection:
age-appropriate rules, closed friend groups, natural stopping points, shared Social Game mechanics, visible conflict reflection and a membership model without advertising.
Privacy and age-appropriate data protection form the foundation of the system.
1. Age-appropriate rules
Bronsky's Yard Code
Rules are built directly into the snërqq world. Kids and teens encounter them through Bronsky and short playful situations.
Bronsky explains the Yard Code in accessible language and makes rules visible where they become relevant. Dings and Ambri add further guidance within the world.
Bronsky, Dings and Ambri form the visible moderation layer. Human moderation provides an additional layer in the background.
QR code invite protects from foreigners.
2. Closed friend groups
Built around real friendships
snërqq starts with existing friendships. New contacts and groups are created through personal invitations via QR code.
Kids and teens therefore interact within a clearly defined social environment — with people who belong to their real friend circles.
3. Natural stopping points
So kids can put the phone down again
snërqq is designed so activities have natural endings. Games finish, stories come to an end and Buzz is not an endless feed.
These moments give kids and teens natural opportunities to stop — instead of immediately being pulled into the next activity.
At a glance:
- no endless feed
- games with clear endpoints
- stories and activities that come to an end
- no game mechanics designed to push endlessly into the next round
The Social Game
4. Social Game mechanics
Jitter rewards participation
Creative contributions and group engagement generate Jitter, which can be used to customise the Dings. Playing in the Yard generates XP, allowing the Dings to reach new evolution stages. Interaction makes the Dings feel alive.
Progress therefore becomes something the friend group shares — instead of public likes, follower counts or rankings.
5. Visible conflict interruption
The Dings and the Dingsometer
The Dingsometer recognises patterns of group interaction and makes different group states visible through the Dings’ expressions and behaviour.
When a situation genuinely escalates, the Dings starts to cry. This makes the situation visible to everyone and can shift attention away from the direct conflict towards something the group shares.
It creates a moment in which the group can step out of the immediate dynamic and respond to how they are interacting.
Externalisation and reflection of group conflict to interrupt escalation.
The Dings reflects the mood of the group
Sofa Chill
Everything is calm. No special activity.
Privacy and online safety for young users
GDPR, COPPA and OSA requirements considered from the start
snërqq is being developed with the specific privacy and safety requirements of kids and teens in mind.
This includes:
- data minimisation and protection of personal data
- parental consent and age verification where required
- age-appropriate privacy information and protective default settings
- age-appropriate, multi-layered moderation
- human moderation in the background
- transparent rules, reporting paths and documentation
Specific procedures are described in the relevant privacy and safety documents.
All relevant documents are available for download.
6. Member funded
Funded by members, not advertisers
snërqq is funded through memberships. Advertising, influencer marketing and maximising advertising impressions are outside the product model.
Families fund access directly. This allows snërqq to focus on the shared experience, age-appropriate design, privacy and safety.
A digital world for kids and teens — with real friends at the centre.